Why You Need a Responsive Website

Is your website responsive? Do you know what a responsive website is? Do you know why you need a responsive website? If you answered NO to any of those questions, read on. With the rapid growth of mobile technology – smart phones, tablet computers, etc - smaller computer screens are not only the norm, but are trending toward the majority as more and more consumers take their work and lives on the road.

According to PewResearch, 58% of Americans have a smart phone and more than 40% own a tablet computer. That’s hundreds of millions of consumers accessing the internet apart from the traditional desktop computer. And internet search is the second most popular smart phone activity, after checking emails and texts.

Though projections for actual mobile marketing revenues vary, there is little debate regarding consumer trends in accessing digital information on a mobile device – it is growing. In 2013, ‘nearly two out of three shoppers use at least one device to research and purchase while shopping, and more than one third of shoppers made at least one purchase with their mobile devices in a six month time period.’(rapidmarketplace, Data Driven Ecommerce, Stats and Trends)

Savvy shoppers are using their smart phones to be more efficient and get better prices, with comparison shopping showing up as the #1 smartphone activity, followed by researching companies and products, accessing coupons, and making purchases. 72% of tablet owners make purchases from their devices on a weekly basis.

To make the point more succinctly, web data monitoring company SuperMonitoring estimates that not having a mobile responsive website is like closing your business one day per week. Staying competitive in today’s digital marketing landscape means staying relevant to your customers. More and more are choosing to find, research, compare, access and purchases goods and services using mobile devices.

Now that you know why you should consider adapting your website to accommodate mobile screen sizes, let’s look at what that means.

Responsive websites are all about size – the size of the computer monitor, laptop screen, mobile device or smart phone. Responsive were developed as an alternative to programming a separate and secondary mobile site. This new technique offered built in programming to allow a company’s primary website layout to expand or contract based on the size of the viewing screen. One website, many screens.

Responsive design supports a ‘user friendly’ (easy to read) interface, eliminating the annoying need to scroll back and forth to access content. Dynamic website design gives the user a pleasant experience every time on every device, eliminating the frustration of searching around to find desired information. That’s just good customer service.

Hubspot, a top internet marketing website, offers the following benefits of responsive website design:

  1. Increased Conversions If you’re looking to get people to do something (‘buy, call, or email), a responsive site will increase the likelihood of that happening because those Call to Actions will be easy to find and access.
  2. Lower Bounce Rates. We are an impatient culture when it comes to web browsing. Most sites have about 0 seconds to engage the consumer before they leave, or bounce, to get the information they are looking for. Responsive sites drastically reduce that experience.
  3. Increased Page Rank Google favors responsive websites in search rankings. That’s all we need to say.
  4. Stronger, Unified Online Presence With responsive design, there is only one site for all devices, keeping branding and information consistent. Consumers like consistency.
  5. Decreased Development Costs One website to develop, maintain, and update means less time and money to keep everything running. That’s good for your bottom line.
  6. A Competitive Advantage Responsive website design is just beginning to catch on. Now is the time you can gain a competitive advantage over others by making the online experience seamless. Just do it.

Online consumer behavior has adapted to multi-device internet browsing. Your company has an opportunity, even a responsibility, to make goods and services easily accessible to your target audience by offering a mobile responsive website.

Responsive design keeps people engaged by making it easy for them to see all you have to offer, no matter how or where they are viewing your company website.

It’s smart business for smart business owners in the 21st century.