Here are a few 2018 Marketing Best practices to help you stay on top of what’s new in marketing this year - especially social media marketing.Read More
We’ve told the story of that process rather than just adding a new category to our Products and Services tab on the website, hoping that people would relate to our venture, the feeling of fear in risk taking, and the joy in overcoming that fear. Connecting with us rather than just knowing about what we do.Read More
To say that video marketing is exploding is an understatement. While commonly used by millions of businesses for more than a decade, the barriers to entry in creating video for business marketing are getting lower every day. That doesn’t mean everyone can create great videos. Actually, the low bar just highlights the fact that the pros do a MUCH better job than Jane or Joe Business owner. Yet, the low barrier provides a way for everyone to be engaged and be involved. And you need to be involved.Read More
Putting your business on Facebook has so many benefits, but have you noticed that getting people to "like" or comment on your posts seems a little bit like pulling teeth? Professional marketers have known for some time that getting attention for your business on Facebook can be difficult UNLESS - you throw some money at it!Read More
February is one of my favorite months of the year.
Not because I love Valentines’ Day all that much. I can be as romantic as the next girl, but cupid's day ranks pretty far down on my list of favorite holidays.
And not because I get away every year to a warm weather destination vacation to escape the dead of winter. Not happening this year.
Not even because I’m especially patriotic about honoring two of our better, if not best, presidents.
I love February for this reason:Read More
The new year is a good time to consider the benefits of taking a ‘fresh eyes’ approach to growing business. Letting someone else in – friend, colleague or professional – to look at your business from an outside perspective is an activity worth doing at least once a year.
It’s easy to lose focus when steeped in the running of your business. And it’s just as easy to be too close to a problem, keeping you from envisioning solutions that an outsider sees rather quickly.Read More
For small business types who have been listening, I’ve been extolling the virtues of Google+ since its introduction a little over three years ago. “Get an account, fill out your profile, start posting and adding +1’s. Share when you can, as much as you can. Just get on Google+”. I shared these directives honestly, often, and with passion.Read More