Posts in Social Media
5 Video Types to Consider for Building Your Business and Your Brand

To say that video marketing is exploding is an understatement. While commonly used by millions of businesses for more than a decade, the barriers to entry in creating video for business marketing are getting lower every day. That doesn’t mean everyone can create great videos. Actually, the low bar just highlights the fact that the pros do a MUCH better job than Jane or Joe Business owner. Yet, the low barrier provides a way for everyone to be engaged and be involved. And you need to be involved. 

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Dark to Light

February is one of my favorite months of the year.

Not because I love Valentines’ Day all that much. I can be as romantic as the next girl, but cupid's day ranks pretty far down on my list of favorite holidays.

And not because I get away every year to a warm weather destination vacation to escape the dead of winter. Not happening this year.

Not even because I’m especially patriotic about honoring two of our better, if not best, presidents.

I love February for this reason:

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Fresh Eyes

The new year is a good time to consider the benefits of taking a ‘fresh eyes’ approach to growing business. Letting someone else in – friend, colleague or professional – to look at your business from an outside perspective is an activity worth doing at least once a year.

It’s easy to lose focus when steeped in the running of your business. And it’s just as easy to be too close to a problem, keeping you from envisioning solutions that an outsider sees rather quickly.

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