We’ve told the story of that process rather than just adding a new category to our Products and Services tab on the website, hoping that people would relate to our venture, the feeling of fear in risk taking, and the joy in overcoming that fear. Connecting with us rather than just knowing about what we do.
To say that video marketing is exploding is an understatement. While commonly used by millions of businesses for more than a decade, the barriers to entry in creating video for business marketing are getting lower every day. That doesn’t mean everyone can create great videos. Actually, the low bar just highlights the fact that the pros do a MUCH better job than Jane or Joe Business owner. Yet, the low barrier provides a way for everyone to be engaged and be involved. And you need to be involved.
If you’ve been following JFM blog posts, you know we dove into the wild world of video instruction this year, creating a series of social media classes for small business owners. In the first series we focused on Facebook, the granddaddy of all social media platforms, and a big, big deal if you’re a small business owner. This post features our "How-To" summer and experimenting with giving away our content!
Once upon a time, going to work meant spending 8 hours a day in the same location with a bunch of people all working in one place while completing tasks for one company. Everyone knows this version of "Once upon a time" is as old as the 18th century fairy tales we were told as children.
We all know the importance of customer service in our businesses. We know that if customers aren't taken care of we might lose them or any referrals that may have come from them. With the advent and rise of social media, customer service takes on a new digital form, and it's important that businesses adjust to administer GREAT customer service through digital outlets.
Connecting with your customers takes place first and foremost via the internet. With websites firmly at the center of communication, there has been an increase in companies and individuals taking a more vulnerable and transparent approach to their writing. Though it seems simple, the practice of writing with a transparent filter can be challenging. Exactly what to say. How to say it. How much detail to share.
Putting your business on Facebook has so many benefits, but have you noticed that getting people to "like" or comment on your posts seems a little bit like pulling teeth? Professional marketers have known for some time that getting attention for your business on Facebook can be difficult UNLESS - you throw some money at it!
Lots of things change in 10 years. I know that in a very personal way, because I’m celebrating 10 years in business this year and to honor this achievement, I’m taking a look back at my little company-of-one in 2007 and then fast forward to 2017, where I’ll offer some thoughts about current day marketing perspectives. Follow along and you might just recognize some of your business marketing trail in the process. And if I do it right, you might get some insight into where and how to adjust, adapt or renew your efforts to make a difference for you.
Have you ever tried sharing an article and there’s a big ol’ link in the text? You know, that ridiculously long string of letters, numbers and slashes that take your reader to the article you want them to see. It kind of makes the post clunky and clutters your timeline, right? In this video, we’ll show you how to get rid of that ugly long link address so you can tell your story more seamlessly.
It’s common knowledge within marketing circles that since its creation in the early 2000s Facebook is constantly changing. You might have noticed your timeline evolving over the years, and different “features” are often introduced. As marketers, we are always on the look out for what the “next thing” is so that we can better help our clients navigate the ever-changing Facebook landscape.
When was the last time you ‘Googled’ something? Or grabbed a ‘Kleenex’ to blow your nose? Or put a ‘Bandaid’ on your cut finger or toe?
Each of those brands has established mind share in their respective categories - search engines, tissues, and adhesive strips. Each product has developed a ‘stickiness’, or put another way, so much consumer awareness or popularity that the product is most often referred to as the brand and not the product.