Putting your business on Facebook has so many benefits, but have you noticed that getting people to "like" or comment on your posts seems a little bit like pulling teeth? Professional marketers have known for some time that getting attention for your business on Facebook can be difficult UNLESS - you throw some money at it!
Lots of things change in 10 years. I know that in a very personal way, because I’m celebrating 10 years in business this year and to honor this achievement, I’m taking a look back at my little company-of-one in 2007 and then fast forward to 2017, where I’ll offer some thoughts about current day marketing perspectives. Follow along and you might just recognize some of your business marketing trail in the process. And if I do it right, you might get some insight into where and how to adjust, adapt or renew your efforts to make a difference for you.
Have you ever tried sharing an article and there’s a big ol’ link in the text? You know, that ridiculously long string of letters, numbers and slashes that take your reader to the article you want them to see. It kind of makes the post clunky and clutters your timeline, right? In this video, we’ll show you how to get rid of that ugly long link address so you can tell your story more seamlessly.
It’s common knowledge within marketing circles that since its creation in the early 2000s Facebook is constantly changing. You might have noticed your timeline evolving over the years, and different “features” are often introduced. As marketers, we are always on the look out for what the “next thing” is so that we can better help our clients navigate the ever-changing Facebook landscape.
When was the last time you ‘Googled’ something? Or grabbed a ‘Kleenex’ to blow your nose? Or put a ‘Bandaid’ on your cut finger or toe?
Each of those brands has established mind share in their respective categories - search engines, tissues, and adhesive strips. Each product has developed a ‘stickiness’, or put another way, so much consumer awareness or popularity that the product is most often referred to as the brand and not the product.
Like many of you, we struggle to sit down and write our own blog posts.A relatively simple task, but one that seems overwhelming. What topic to choose? What is the right focus? How does the blog post align with business,marketing, and life?
Returning home this week from a family vacation in Montana, I was impacted in a number of ways by my experience visiting Yellowstone National Park for the first time. The wide open spaces are, indeed, very wide. Especially in comparison to the heavily forested, rolling landscape of upstate New York where I live.
Everyone who owns a business and a website is familiar with the staggeringly high climb to reach the top of search engine rankings (SERPs).
Since 2000, when Google first introduced its ‘search toolbar’ allowing internet users to scan, seek and find information, professionals, marketers and business owners have been dancing the Google dance to keep up.
to the internet, small business marketing is full of bright shiny objects that have firmly and forever replaced our reliance on other, more traditional ways to get marketing done.
The kinder, gentler days of handing over your marketing needs to a trusty ad exec and the yellow pages are gone. RIP Don Draper.
That’s not all bad news, of course. Online marketing has opened up a world of options for the average business owner. Marketing solutions are accessible 24/7, 365, are relatively easy to learn, and if you don’t count the cost of time, ridiculously cheap.
Thoughts on the value of regular maintenance in work and life.
Last Wednesday, the temperature hit 72 degrees. 72. Degrees. Above Fahrenheit. On March 9th. In Syracuse, NY.
That kind of temperature is cause for celebration, and a perfect reason to get outside fast. So at 3:45 pm, before the work day was over, I wrapped up the last email, put on my gardening gloves, and headed out to rake.
Now, I’m like most sensible people. I hate to rake.
The new year is a good time to consider the benefits of taking a ‘fresh eyes’ approach to growing business. Letting someone else in – friend, colleague or professional – to look at your business from an outside perspective is an activity worth doing at least once a year.
It’s easy to lose focus when steeped in the running of your business. And it’s just as easy to be too close to a problem, keeping you from envisioning solutions that an outsider sees rather quickly.