5 Video Types to Consider for Building Your Business and Your Brand

To say that video marketing is exploding is an understatement. While commonly used by millions of businesses for more than a decade, the barriers to entry in creating video for business marketing are getting lower every day. That doesn’t mean everyone can create great videos. Actually, the low bar just highlights the fact that the pros do a MUCH better job than Jane or Joe Business owner. Yet, the low barrier provides a way for everyone to be engaged and be involved. And you need to be involved. 

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Our "How-To" Summer: Building Trust with Free Content

If you’ve been following JFM blog posts, you know we dove into the wild world of video instruction this year, creating a series of social media classes for small business owners. In the first series we focused on Facebook, the granddaddy of all social media platforms, and a big, big deal if you’re a small business owner. This post features our "How-To" summer and experimenting with giving away our content!

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How To: Be a Customer Service Rockstar on Facebook

We all know the importance of customer service in our businesses. We know that if customers aren't taken care of we might lose them or any referrals that may have come from them. With the advent and rise of social media, customer service takes on a new digital form, and it's important that businesses adjust to administer GREAT customer service through digital outlets.

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Getting Comfortable with Transparency

Connecting with your customers takes place first and foremost via the internet. With websites firmly at the center of communication, there has been an increase in companies and individuals taking a more vulnerable and transparent approach to their writing. Though it seems simple, the practice of writing with a transparent filter can be challenging. Exactly what to say. How to say it. How much detail to share.

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From There to Here…10 years IN THE LIFE OF A small business marketing agency

Lots of things change in 10 years. I know that in a very personal way, because I’m celebrating 10 years in business this year and to honor this achievement, I’m taking a look back at my little company-of-one in 2007 and then fast forward to 2017, where I’ll offer some thoughts about current day marketing perspectives. Follow along and you might just recognize some of your business marketing trail in the process. And if I do it right, you might get some insight into where and how to adjust, adapt or renew your efforts to make a difference for you.

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Hyperlinks are Beautiful Things: How to add an (invisible) link to your Facebook page

Have you ever tried sharing an article and there’s a big ol’ link in the text? You know, that ridiculously long string of letters, numbers and slashes that take your reader to the article you want them to see. It kind of makes the post clunky and clutters your timeline, right? In this video, we’ll show you how to get rid of that ugly long link address so you can tell your story more seamlessly.

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Janelle Fields