Putting your business on Facebook has so many benefits, but have you noticed that getting people to "like" or comment on your posts seems a little bit like pulling teeth? Professional marketers have known for some time that getting attention for your business on Facebook can be difficult UNLESS - you throw some money at it!
Lots of things change in 10 years. I know that in a very personal way, because I’m celebrating 10 years in business this year and to honor this achievement, I’m taking a look back at my little company-of-one in 2007 and then fast forward to 2017, where I’ll offer some thoughts about current day marketing perspectives. Follow along and you might just recognize some of your business marketing trail in the process. And if I do it right, you might get some insight into where and how to adjust, adapt or renew your efforts to make a difference for you.
Have you ever tried sharing an article and there’s a big ol’ link in the text? You know, that ridiculously long string of letters, numbers and slashes that take your reader to the article you want them to see. It kind of makes the post clunky and clutters your timeline, right? In this video, we’ll show you how to get rid of that ugly long link address so you can tell your story more seamlessly.
It’s common knowledge within marketing circles that since its creation in the early 2000s Facebook is constantly changing. You might have noticed your timeline evolving over the years, and different “features” are often introduced. As marketers, we are always on the look out for what the “next thing” is so that we can better help our clients navigate the ever-changing Facebook landscape.
When was the last time you ‘Googled’ something? Or grabbed a ‘Kleenex’ to blow your nose? Or put a ‘Bandaid’ on your cut finger or toe?
Each of those brands has established mind share in their respective categories - search engines, tissues, and adhesive strips. Each product has developed a ‘stickiness’, or put another way, so much consumer awareness or popularity that the product is most often referred to as the brand and not the product.