Good marketing is not just selling things. It’s selling the right things to the right people when they want to buy. It’s becoming known and trusted even before the first sale takes place. Presenting your company in the best light possible, working in a flexible, tailored way to meet 21st century marketing needs is what we do.
Marketing Moves Coaching
Entrepreneurs with a great product and passion for their business often find themselves short of ideas, with little time and less money. Good intentions don’t end up as new prospects or sales. The sheer scope of choosing which marketing track to take can be overwhelming, especially in those first months and years of launching a business.
‘Marketing Moves’ coaching offers up to four one-on-one phone meetings per month, and e-mail support, to discuss marketing goals, establish action plans and get feedback for the marketing tasks you want to implement. You do the marketing. We do the coaching to help you stay accountable to the goals you need to reach to get your business off the ground.
New Product Launch
Take a new product, identify its key features and benefits, and create an interesting, engaging brand image. It’s more fun than work. We find the right avenues, perfect images and key words that can help bring your product to market with success.
Strategy
A marketing strategy is a step by step, flexible plan designed to guide your business to the next level. We start with a SWOT-style questionnaire, ask a lot questions about your business, listen, follow that up with more listening, then have a few great discussions about what you want to accomplish. From that comes a customized, straightforward, researched document that becomes a road map for marketing activities - including goals, objective, tasks and a time line for guiding activity. Initiating projects, connecting tasks and people, and following the process from start to finish is a specialty of our business.
PR
Every company needs to share good things happening with their people and projects. When you have news , it’s important to have a plan and a delivery model to tell your story to the world. We work with local media outlets to get the best access possible to tell the news of your business. And we help you create newsworthy events to bring the right attention your way as often as possible.
Interactive
Whether creating a new site, or revising an existing one, we work hand in hand to create a sharp, optimized website that not only draws visitors to do business with you but is easy to navigate and attractive. We identify the need, outline the process and connect people and information to make your website work hard for your business.
JFields Marketing partners with web developers, social media marketers and search engine experts to help small business owners optimize their website to convert viewers to buyers. Identifying reasons to participate and creating a workable strategy for your interactive marketing campaign is key to making sense of, and making progress that makes a difference.
E-News
Connecting with customers and potential customers in a on-line newsletter is a smart marketing tool every business should have today. It’s one way to reach out with your message in an affordable, consistent way. It shouldn’t be long and it shouldn’t be boring. One page of timely, personal stories, a few photos and your e-newsletter comes alive, bringing your unique voice into the homes of contacts.
With experience using Constant Contact, Mail Chimp and other providers, e-newsletters are one of the most affordable and engaging ways to reach out to your permission based audience. A typical newsletter template is created on a quarterly, monthly or bi-monthly, populated with short stories, thought leadership, and anecdotes to highlight the human side of your business.
Professional sales tools
Every company has a basic toolkit of brochures, postcards and print materials to tell the story of product, price and place. The best sales tools answer the questions: what’s for sale, how much does it cost and where do I get it?
We help companies create sales brochures, product sheets and business fliers to tell their story in a professional, concise way
Branding
A new business needs to reflect the heart of its owner, the industry it belongs to and ultimately, the customers targeted to sell to. Establishing a brand takes time but is among the first things to do when launching a business or product. And it’s key to creating the buzz every business owner longs for. We’ll work together to create your brand, visioning, testing, and tweaking to get to a brand image you ultimately believe is the right reflection of your company or product.
