Portfolio

Helping new and established companies create helpful, realistic marketing to find customers, create and publish great branding pieces, tell their stories, and to sell more products and services.

 

AXA/Women Wealth & Wisdom

We helped launch these dynamic partners with a novel idea for helping women embrace financial planning through education.  A 12 month marketing strategy,  brand development, new banner, e-newsletter, promotional tools and adapting a corporate website to reflect the ‘Knowledge is Power’ philosophy.



You Can’t Fail
Promoting the You Can’t Fail conference for professional women of color is all about creating buzz,  getting the word out and connecting people through shared images. The YCF brand was developed and spread across conference materials to build an electrifying connection between individuals and groups.



Gwen, Inc

Launching the Gwen, Inc  Leadership Connection regional center for leadership development meant extending an already created logo to reach a targeted audience of mid to executive level leaders. Through direct mail, events, programs and monthly e-newsletter, Gwen, Inc became known as a contributor to the community of leaders in Central New York.




Quilt Traditions

The first marketing communications piece for this expert quilter turned business owner. We used photos of her work to showcase her Commemorative Quilts products for families and individuals.



 

Bailey, Haskell & LaLonde
New product launch using video to offer a  compelling reason to  switch from traditional insurance to a new medical malpractice insurance.




Work Health Solutions

This new company needed to create and develop a brand, including creating a logo, letterhead, business cards and a  set of sales collateral.



Central XChange

Sales collateral for a direct mail campaign, generating print to web leads.



CabFab

A complete marketing strategy led into development of marketing communications pieces, trade show PR, an e-newsletter and sales sheets to describe new products to potential clients.


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