At JFields Marketing, we focus on helping new and established companies develop marketing plans, collaborating for growth and greater revenue streams. We like to say – ‘We help you sell more stuff.’
In truth, it’s about finding the best ways to communicate what you have to offer – products and services – to the right group of people. Here is a partial list of some of the good people we’ve worked with and how we’ve helped them meet marketing goals.
MARKETING STRATEGY
A simple, thoughtful process of identifying business strengths and weaknesses, areas of opportunity and where roadblocks might get in the way of growth. Corporate identity and primary marketing goals are established in the context of a broad overview. We create a straightforward, researched document that becomes a road map for marketing activities.
- gweninc
- Cab Fab
- Home Adaptations
NEW PRODUCT LAUNCH
What could be more exciting than having a new, interesting product to introduce to the world. Exciting….and scary. So much is at stake. At JFields Marketing, we understand the pressure you’re under, and will research, plan and execute your new product launch to maximize the chances for success.
COPYWRITING & EDITING
Good writing and editing is a core strength of JFields Marketing, woven into each project in large or small ways. We strive to keep the message clear, simple and motivating. Writing effectively for the web is even more important as statistics show web readers look for clear, concise content in the least amount of words.
Press releases are a great example of this. Several written for CabFab in the summer of 2009 yielded print publication in local newspapers, and PR written for gweninc’s You Can’t Fail conference prompted an appearance on Bridge Street, a local Syracuse television show.
WEB MARKETING
Social media marketing is the business frontier of the age. Whether we’ve jumped into the deep end, or are still wading around to test the waters, electronic communications and digital marketing are here to stay. As a collaborator, JFields Marketing partners with web developers, social media marketers and graphic designers to help small business owners navigate the landscape and participate where it most makes sense. Identifying the reasons to participate and creating strategy are key to making sense, and making progress that makes a difference.
E- NEWS
E-news is a terrific, cost effective marketing tool that is used to regularly engage customers with stories and connecting information about your company. Most of our experience has been using Constant Contact (though there are lots of other choices) for its ease of use and affordability. Typically, a monthly or quarterly newsletter is created, filled with short stories, thought leadership, and anecdotes to highlight the human side of business.
- Dovetails
- The Leadership Journey
PROFESSIONAL SALES TOOLS
Every company has a basic toolkit of business cards, brochures or postcards and print materials that tell the story of product, price and place. What is for sale how much does it cost and where do I get it? We help companies create sales brochures, product sheets and business fliers to tell their story in a professional, concise way.
- Beam Mack
- CW Consulting
- Connecting Soul to Soul
BRAND CREATION
Got a new company or business? Need to stand out from the crowd? Working with top notch creative people, JFields Marketing partners with you and your to take your budding brand to the next level. We help you find compelling graphic images and words that stick to define your products and services for the buying public – your customers.
- Work Health Solutions
TRADE SHOW MARKETING
- You Can’t Fail 2009
- Classic Cozy
