Tried and True Tools for Managing Content

Reading about blogging best practices, it’s clear the tide is turning toward making sense of all the good (and bad) stuff generated by bazillions of people creating content on the web for mass consumption.

The reality of time constraints – admittedly different for each one – means most of us are constantly running behind . . . → Read More: Tried and True Tools for Managing Content

An Eye on Google +

"Blue Eye"

Blueyes

Staying abreast of change with social media marketing can feel like a time-sucking sink hole to the average small business person.

A week doesn’t go by it seems some bright, new, shiny, social media object comes barreling at you with the siren call of more sales, followers and subscribers if only you’ll . . . → Read More: An Eye on Google +

Find Connect Lead

This week, I’ve had no less than four conversations with clients and potential clients about the new rules of marketing. I’m happy to report the concept of building community versus marketing to the masses is catching on.

Seth Godin, in this video (sidebar) rendition of his now classic, tribe-building, idea-spreading philosophy, talks about the . . . → Read More: Find, Connect, Lead

The Power of Story 2

I’m not a fan of country music.  Raised in Midwestern suburbia, I’ve spent most of my life tuning in to the mainstream of Top 40  rock and roll, soft  jazz and easy listening hits.  Even after Carrie Underwood and Keith Urban moved the tectonic plates of country music mainstream, I just can’t . . . → Read More: The Power of Story 2