JFields Marketing
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A new language - Socialmediaese

The other day, my 15 year old daughter was complaining about how difficult she found her 3rd year Latin studies. As I listened, I was reminded how learning social media in all its rapidly developing uses and forms is like learning a foreign language. When you first arrive at the shores of the new country - Twitterland, for example - you can't understand a thing that's said. The conversations going on all around you make no sense. And despite good intentions, you have no clue how to communicate yourself.

I've been in this position observing the conversations on Twitter, FB and in blogs. (I have to say LinkedIn is pretty easy.) Though I've made progress, it's frustrating, and embarrassing, because it seems like 'everyone' gets it but me. But I know that's not true, because in my marketing consulting practice, I speak to entrepreneurs and small business owners all the time who have a similar struggle grasping social media-speak. I know learning the language has to be an immersion process but I just wanted to give voice to one person who's treading water but not getting out of the pool.

Perserverence: Stubbornly persist, and you will find that the limits of your stubbornness go well beyond the stubbornness of your limits. ~Robert Brault