When was the last time you ‘Googled’ something? Or grabbed a ‘Kleenex’ to blow your nose? Or put a ‘Bandaid’ on your cut finger or toe?
Each of those brands has established mind share in their respective categories - search engines, tissues, and adhesive strips. Each product has developed a ‘stickiness’, or put another way, so much consumer awareness or popularity that the product is most often referred to as the brand and not the product.
Like many of you, we struggle to sit down and write our own blog posts.A relatively simple task, but one that seems overwhelming. What topic to choose? What is the right focus? How does the blog post align with business,marketing, and life?
Returning home this week from a family vacation in Montana, I was impacted in a number of ways by my experience visiting Yellowstone National Park for the first time. The wide open spaces are, indeed, very wide. Especially in comparison to the heavily forested, rolling landscape of upstate New York where I live.
Everyone who owns a business and a website is familiar with the staggeringly high climb to reach the top of search engine rankings (SERPs).
Since 2000, when Google first introduced its ‘search toolbar’ allowing internet users to scan, seek and find information, professionals, marketers and business owners have been dancing the Google dance to keep up.
to the internet, small business marketing is full of bright shiny objects that have firmly and forever replaced our reliance on other, more traditional ways to get marketing done.
The kinder, gentler days of handing over your marketing needs to a trusty ad exec and the yellow pages are gone. RIP Don Draper.
That’s not all bad news, of course. Online marketing has opened up a world of options for the average business owner. Marketing solutions are accessible 24/7, 365, are relatively easy to learn, and if you don’t count the cost of time, ridiculously cheap.
Thoughts on the value of regular maintenance in work and life.
Last Wednesday, the temperature hit 72 degrees. 72. Degrees. Above Fahrenheit. On March 9th. In Syracuse, NY.
That kind of temperature is cause for celebration, and a perfect reason to get outside fast. So at 3:45 pm, before the work day was over, I wrapped up the last email, put on my gardening gloves, and headed out to rake.
Now, I’m like most sensible people. I hate to rake.
The new year is a good time to consider the benefits of taking a ‘fresh eyes’ approach to growing business. Letting someone else in – friend, colleague or professional – to look at your business from an outside perspective is an activity worth doing at least once a year.
It’s easy to lose focus when steeped in the running of your business. And it’s just as easy to be too close to a problem, keeping you from envisioning solutions that an outsider sees rather quickly.
Recently a client asked me to send him a copy of sales sheet we designed in a Word doc so he could make changes. I had to tell him we don’t work in Word for designed pieces. Thankfully, I was able to offer this tried and true tip for making those small text edits on your own:
Everyone knows that buying lists of names and emails to upload into email marketing programs is a bad idea. Right? Well, yes and no. While most business owners know that they shouldn’t try sending a purchased email list via Constant Contact, Mail Chimp, iContact or other email marketing programs, you may be less aware that uploading any list can put you at risk for being flagged and shot down by your email provider.
You’ve written your first blog post. Congratulations! (Maybe it's not your first, but any writing deserves kudos. So take credit.) Trouble is, it’s more of a 3rd person descriptive piece that would work well on a web page describing your products or services. That can work for a blog.
However, blog reach and ultimately, higher SEO ranking, is ideally achieved when the writer shares from a point of view that attracts readers who like, comment and share because the content is engaging, entertaining, helpful and also informative.
Think about blogs you read and why you read them. They keep you coming back because you like how the writer frames his message and you relate to that perspective.
Engagement is the bright, new shiny object in a long line of shiny objects that business owners need to be aware of as they seek to market in the digital age. Simply put, engagement refers to how well you draw attention that motivates action from your online marketing efforts.
It’s not enough to just get in front of your customers. Like the traditional salesman who had 10 seconds or less to get his prospects’ attention, you now have less time than that to get noticed and hold the interest of your online customers before they click away. 40% of them to never return.
Most days, I walk our large and loveable Golden Retrievers on a gravel road between Limestone Creek and an old feeder canal that flows into the Erie Canal, the historic 19th century waterway that cuts across New York connecting Lake Erie to the Hudson River.